Integrated Marketing Manager

From the original post

Overview Sur La Table, a vibrant and community-driven culinary company under CSC Generation, is looking to hire an Integrated Marketing Manager for Culinary. The ideal candidate will develop marketing strategies aimed at enhancing culinary programs that include cooking classes and in-store culinary experiences. This role embodies the brand's core values of community, culinary joy, and celebration. Company Culture and Values Sur La Table prides itself on fostering a culture that emphasizes culinary joy and community celebration. New members of the team are welcomed with a personal touch, participating in wellness events, and embracing inclusivity, making it a nurturing environment. It is a place where employees are empowered, and their contributions are acknowledged. Role and Responsibilities As the Integrated Marketing Manager for Culinary, you will: 1. Develop integrated marketing strategies for cooking classes and culinary-led initiatives. 2. Track culinary trends and convert insights into marketing opportunities, guiding content and campaign development. 3. Establish integrated briefs for culinary initiatives, translating data and insights into actionable plans for creative teams. 4. Collaborate with various departments, including Creative, Social, and Culinary Operations for cohesive execution across all channels. 5. Use data and analytics to track performance of marketing initiatives and optimize strategies for future campaigns. This position allows you to take ownership of the culinary marketing strategy and make impactful decisions. You will also collaborate closely with the Senior Manager of Integrated Marketing. Required Qualifications Candidates should meet the following qualifications to be considered for this role: 5-8 years of experience in integrated or brand marketing within a consumer-focused organization. A deep understanding of culinary culture and trends, indicating strong culinary fluency. Proven ability to connect brand storytelling with marketing outcomes. Experience in omnichannel marketing strategies and working across various touchpoints to enhance customer engagement. Experience in GTM (Go-to-Market) planning and prioritization. Preferred Qualifications While the required qualifications are essential, candidates with the following attributes will stand out: Background in food media, culinary brands, or experiential programming. Excellent storytelling and communication skills, with the ability to foster alignment among diverse stakeholders. Ability to use performance insights to inform planning and strategy optimization. Salary and Benefits Although salary details are not specified in the, Sur La Table offers a competitive benefits package that varies slightly based on location. For U.S. employees, this includes: Paid time off policies 401(k) matching Medical, dental, and vision coverage Employee discounts across the brand's portfolio. For Canadian employees, the benefits include: Paid time off policies RRSP matching Medical, dental, and vision coverage. Interview Process The interview process at Sur La Table is structured to ensure both the candidate and the company are aligned. It involves: 1. A recruiter screen to discuss the role and background. 2. An interview with the Senior Manager of Integrated Marketing to assess culinary fluency and marketing strategies. 3. A panel interview with cross-functional partners to evaluate collaboration skills and strategy development. 4. Reference checks will occur simultaneously with the final interview stages. The company values speed in hiring but assures that candidates will always be informed of any changes in the process. Conclusion The Integrated Marketing Manager role at Sur La Table is an exciting opportunity for seasoned marketers with a passion for culinary culture. It's a chance to build impactful marketing strategies that resonate with customers while working in a supportive and celebratory environment. If you are ready to take charge as a strategic partner in culinary marketing while benefiting from a collaborative culture and competitive perks, then this role is designed for you.