Director, Global Marketing (Digital Solutions)

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Job Overview The position available is for a Director, Global Marketing (Digital Solutions) at Otis, a worldwide leader in elevators and escalators. This role is designed to oversee the marketing strategy for Otis' digital solutions, reflecting the company's transition from a traditional manufacturer to a technology-driven mobility services provider. The primary function is to develop and execute global marketing strategies, maximizing customer value and driving commercial growth. The position is remote, with flexibility for candidates based in the United States. Opportunity and Importance Otis is currently witnessing a critical time as it pivots towards becoming a leading player in connected mobility. With 2.3 to 2.5 million units under maintenance globally, the company has a unique opportunity to leverage this to enhance customer relationships and revenue generation through its digital solutions. As the market evolves, customers increasingly seek connectivity and data-driven outcomes rather than mere products, making this role pivotal in establishing Otis as a leader in the digital solutions space. Key Responsibilities The Director will undertake several vital responsibilities, including but not limited to: 1. Defining the Global Digital Solutions Marketing Strategy: You will develop a long-term marketing vision aligned with Otis's growth ambitions and digital transformation strategy. 2. Building the Digital Solutions Marketing Capability: Establish a global marketing capability dedicated to digital and connected services, including developing scalable processes and best practices. 3. Owning the Global Go-to-Market Strategy: Lead a comprehensive go-to-market strategy for all digital solutions, defining customer personas and developing compelling value propositions. 4. Establishing Customer & Market Intelligence: Develop programs to understand customer behavior, holding interviews and gathering insights to refine marketing strategies. 5. Sales Enablement: Create sales playbooks, training resources, and customer case studies to facilitate sales efforts. 6. Measuring Commercial Impact: Focus on key metrics such as digital pipeline, revenue, and market share to make informed marketing decisions and improvements. Ideal Candidate Profile The ideal candidate for this role will possess: Experience: At least 10 years in B2B product marketing, specifically within digital solutions or SaaS sectors, along with a track record of successful product launches and go-to-market strategies. Skills: Strong capabilities in strategic product marketing, go-to-market leadership, customer-centric approaches, and data-driven decision-making. Industry Knowledge: Familiarity with IoT, connected assets, or enterprise software specifically geared towards industrial applications is highly preferred. Communication and Leadership: Excellent communication skills are essential, as the role requires collaboration with various international stakeholders and cross-functional teams. Organizational Scope and Impact This role will hold global responsibility covering the marketing portfolio spread across North America, Europe, Middle East, and Asia Pacific. The candidate will work closely with product management, global sales teams, and external agencies, providing high visibility to Otis's leadership. Success in the role will be indicated by metrics such as increased adoption of digital solutions and improved engagement with the customer base. Salary and Benefits Compensation for this role will range from $170,000 to $190,000 per year, influenced by factors including education, qualifications, experience, and performance. Otis prides itself on offering a supportive work environment and opportunities for professional growth, particularly through programs like the Employee Scholar Program which helps staff pursue further education and skills development. Company Overview Otis stands as the world's premier manufacturer, installer, and service provider of elevators and escalators. The company prides itself on a massive, diverse workforce that keeps transportation systems within buildings and infrastructure functioning across the globe. Recognized for its innovation, Otis values teamwork and collaboration, promising employees the chance to work alongside skilled professionals and access to resources aimed at fostering development.