Business Intelligence Lead, Performance Marketing

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Company Overview Launch Potato is a thriving digital media company, recognized for reaching over 30 million visitors monthly. Operating through well-known brands like FinanceBuzz, All About Cookies, and OnlyInYourState, the company focuses on connecting consumers with top brands using data-driven content and technology. With its headquarters in South Florida, Launch Potato emphasizes a remote-first culture, comprising a diverse team spanning over 15 countries. This inclusive work environment strives for a high-growth, high-performance culture centered on speed, ownership, and measurable impact. Job Role The position open at Launch Potato is for a Business Intelligence Lead, Performance Marketing. The selected candidate will be pivotal in owning the reporting infrastructure that informs decision-making across various business verticals, such as Credit Cards, Make Money/Manage Money, Banking, and Marketplace. Instead of merely focusing on dashboard creation, the ideal candidate will be a proactive analytical partner, closely involved from day one and partnering with multiple teams to draw meaningful data insights that drive business decisions. Key Responsibilities 1. Engagement with Stakeholders: In the first month, the candidate will actively engage with stakeholders to audit existing reporting practices, identifying discrepancies, redundancies, and inconsistencies across current dashboards while developing a roadmap for standardized reporting. 2. Performance Optimization: Within 60 days, the lead will begin bridging the gap between business context and data understanding, articulating how assigned verticals generate revenue and what key performance levers drive these metrics. They will also work to enhance dashboard standardization and execute data requests with business context. 3. Advanced Analytics: By the end of the first 90 days, the candidate will be involved in executing the established dashboard standards, ensuring a clear roadmap for developing trusted data sources for efficient data consumption. A strong working relationship with various teams, including Yield, Paid Media, and Account Management, will be essential. 4. Long-term Expectations: Within six months, trust will be built with the business team through the delivery of standardized reporting. A proactive approach to retrospective analyses will become routine, empowering all teams involved with strong understandings of metrics that support each segment. 5. Year One Goals: By the first year, the candidate will establish themselves as a trusted technical owner across assigned verticals, overseeing processes from data ingestion to reporting, completing reporting standardization, and offering actionable recommendations to the business team. Required Skills To succeed in this role, candidates must possess the following skills: Expert SQL Skills: Demonstrated ability to extract valuable insights from raw, unstructured data without relying on predefined clean models. Reporting Ownership: A strong capacity to influence and drive the adoption of reporting tools across teams, ensuring the outputs are used effectively. Performance Marketing Optimization: The ability to connect data inputs directly to key business levers, such as campaign performance and revenue metrics. Advanced LookML Development: Practical knowledge of architecting complex models in LookML or equivalent software like Power BI/Tableau, with a strong understanding of how changes can impact downstream outputs. Curiosity and Business Acumen: A proactive mindset with a desire to grow business knowledge, becoming a trusted partner within the analytical domain. Candidates must have a minimum of 7 years of experience in business intelligence or analytics, with direct involvement in performance or affiliate marketing. Candidates who have managed reporting end-to-end, navigated complex data challenges, and collaborated closely with business teams may stand out during the selection process. Compensation and Benefits The total compensation for this position is competitive, with the base salary ranging from $120,000 to $150,000 per year, depending on the candidate's experience and qualifications. As a performance-driven organization, future salary increases will be contingent on company and individual performance rather than predetermined cost-of-living adjustments. Along with a base salary, the compensation package includes profit-sharing bonuses and competitive benefits, making this role an attractive opportunity for job seekers. Inclusion and Diversity Commitment Launch Potato prides itself on maintaining a diverse and inclusive workplace. The company emphasizes its commitment to equal employment opportunities, valuing diversity, equity, and inclusion. They specifically note that they do not discriminate based on various protected characteristics, ensuring a welcoming environment for all. Conclusion In summary, this Business Intelligence Lead, Performance Marketing position at Launch Potato presents an exciting opportunity for data-focused professionals looking to drive impactful decisions within a rapidly growing digital media company. Candidates with strong SQL, reporting expertise, and a knack for performance marketing who desire to work in a culture that prioritizes collaboration, curiosity, and growth would find this role to be an excellent fit.